Epicenter is writing a plan and has created a planning committee made up of Green River residents to identify the community’s unique qualities and to focus on opportunities for the future of downtown. Building on previous planning efforts like the 2014 General Plan and branding surveys, the plan will identify strategies that highlight Green River’s special character and mobilize its citizens. Downtown is where things happen: it’s where businesses prosper, where you get to know your neighbors, where you meet your friends, and where you have the opportunity to contribute to the economy and community. It’s where public life is made. Though remnants of a more prosperous past still populate Green River’s downtown, we have great cause to be optimistic about its future. Green River is a special place. We have many assets to build on – from historic buildings to a rural landscape to all of the basic services and amenities our residents need right here to the many and varied talents of our residents. Recent community efforts, like the formation of the trails and beautification committees and investment in town branding show that our community is getting stronger, smarter, and starting to recognize its own power.
The completed document will include a map of Green River’s cultural assets, documentation of community discussions and input, visualizations of what Main Street and Broadway could look like, and recommendations for how Green River can strengthen the economic, cultural, and infrastructural qualities of downtown.
This effort has involved surveys, large community meetings, conversations with partner organizations, and focus group discussions all geared towards improving this community we love. By encouraging a broad range of local residents, this effort will build upon the community’s positive attributes and create a more diverse and dynamic downtown economy to benefit the community. The plan’s recommended actions will hopefully improve streetscapes, decrease the number of dilapidated buildings, provide support for entrepreneurs, build bridges among a changing population, keep youth involved in the community, and inspire citizens to take action.
Winter in Green River is typically a time to hunker down by the fire at home. You can rarely find residents venturing outdoors in the Winter at night, except maybe en route to a Green River basketball game. (Go Pirates!) This year was a different story, though, as Epicenter in partnership with the City of Green River, hosted the first annual “Ignite the Night” on South Broadway in Green River to bring people together and celebrate the unveiling of new lighted signs on Main Street.
The evening got started with a bang! Quite a few bangs, actually: a custom fireworks display by Marisa Frantz and Lisa Ward. The display began as a slow-burning fuse that set off a highly-anticipated series of events that could best be described as a pyrotechnic Rube Goldberg machine. Though the fireworks were seen and heard for miles, up-close was the real show. The team had rigged up an elaborate “ladder” of sparkling fuses hung over the street that led to an unlit bonfire in front of the Green River Fire Department.
Once the bonfire erupted into flames, the team celebrated the successful chain reaction alongside an audience of over 60 spectators. The bonfire lighting signaled that it was time for s’mores, chili, hot cocoa, and a live music performance by Clive Romney and friends at the Green River Firehouse. Clive Romney, Executive Director of Utah Pioneer Heritage Arts, was joined by Hank Mason and Jana Wells of Grand Junction, Colorado. They sang original songs of Utah’s rural heritage, pioneers, and folktales. Armed with glow-bracelets and LED accessories, the all-ages audience swelled to over 80 participants who danced and sang along with the musicians.
Those in attendance hope this celebration can become an annual tradition. Epicenter Principal Maria Sykes explains, “We held this event in the dead of winter to bring people together during a time when we tend to be kind of reclusive in our homes. I love that we can do this sort of thing in Green River. To adapt a Phil Conners quote, ‘Standing amongst the people of Green River and basking in the warmth of their hearts, I couldn’t imagine a better fate than a long and lustrous winter.’ Sure, Ignite the Night will never be something as big as Groundhog Day, but it’s in the same spirit.”
Mayor Pat Brady shares, “I was not sure what to expect at Ignite the Nite. My expectations were greatly exceeded. The artists hired for the neon lights, the new welcome sign, and the fireworks were absolutely the right people to have done it. Clive Romney and his two vocalists were a perfect fit for the evening. Great lights, great music, great food, and a great crowd. Hopefully, next year even more of the community will participate.”
During the week leading up to the event, a team of designers and builders led by artist Lisa Ward had been busy completing the reason for the Ignite the Night celebrations: the creation and refurbishing of lighted signs on Main Street in a project called Green River Lights. Made possible through the National Endowment for the Arts Our Town Program, Epicenter created a new neon welcome sign for Green River (located on the South side of Main Street just West of the Green River Medical Center) and a new neon sign on the Green River Coffee Company, and partially refurbished the La Veracruzana sign, formerly the Ben’s Cafe sign. Clive Romney also held music and storytelling workshops throughout the week for the youth of Green River at the High School, Book Cliff Elementary, Pyramid Youth Programs (PACT), and the Green River Library.
Also unveiled at Ignite the Night was [light], a prototype for a lighted-bench designed in partnership with the University of Utah College of Architecture + Planning. [light] is currently on display in front of Epicenter (180 South Broadway, Green River, Utah), but will move to Main Street once more benches are fabricated and installed.
This project and event was made possible with support from: AmeriCorps VISTA, Ryan Baxter, Bryan Brooks, Erin Carraher, City of Green River, Alison Jean Cole, Steph Crabtree, Phil Engleman, Marisa Frantz, Amber Furrer, Mike Goode, The Green River Coffee Company, Green River EMS, Green River Fire Department, Jarod Hamm, Christopher Henderson, Mary Holyoke, La Veracruzana restaurant, Chris Lezama, Lite Brite Neon, Juan Lovato, Kitty Marshall, Hank Mason, Oregon Arts Commission, PACT, Gwen Peck, P&L Electrical, Sara Polito, Waly Pont, Justin Queen, The River Terrace Inn, Robber’s Roost Motel, Clive Romney, Sorenson Legacy Foundation, Nate Stapley, Maria Sykes, Steve & Juanita Sykes, University of Utah: College of Architecture + Planning, Utah Pioneer Heritage Arts, Lisa Ward, Lesa Weihing-Madsen, Jana Wells, Amy Wilmarth, Colin Zaug, and the Green River community.
Please visit our blog in the near future for a film by Ryan Baxter documenting the Green River Lights project and Ignite the Night event.
While a city logo provides a face for the local government and marketing campaigns work to attract outsiders, a flag gives the community itself a symbol to rally behind and a tangible way to show civic pride. Green River has had banners and flag proposals in the past, but no community flag has ever existed until now.
Frontier Fellow Ashley Ross and AmeriCorps VISTA Jarod Hamm worked together with the community to create a flag for Green River. They began by surveying residents and researching town history, learning what symbols, colors, and shapes were representative of Green River’s past, present, and future. With this information in mind they sketched, refined, sketched some more, and presented 20 rough options to community members at a design workshop for the city’s downtown plan.
From the community feedback, three finalists were designed and a voting booth was created to determine the winner during the week of Melon Days, an over 100-year festival celebrating the melon harvest. One option was the overwhelming favorite among Green River locals and visitors to Melon Days with over 60% of the vote.
Also in September, Jarod visited two of Mrs. Suarez’ Green River High School sewing classes to teach about flag symbolism, design, and history. Students designed flags to represent each of their respective families based on the principles outlined in class. They then made the flags by hand as an introduction to basic sewing, and displayed them next to the voting booth at Melon Days.
When consulting with the community, it was very clear that their flag should include watermelon which has a longstanding tradition in Green River’s agricultural history, and the Book Cliffs that define the town landscape. The flag begins with a meandering green stripe to represent the titular river and also pay homage to the famous Green River melons. It flows below a dusty red-orange silhouette of the iconic Book Cliffs. When we look above, big blue skies are represent not only Green River’s climate, but also its outlook. The star is split by the crossroads of river, rail, and road, referencing the town’s identity as a waypoint, and the sections radiating from the center also give tribute the missile base of the past. It is rotated at an 18.83° angle for the year that “Greenriver” got its name.
This is just the beginning of the journey for our flag, and we hope that residents of Green River will be proud to fly it high.
To order a flag: Fill out this form or stop by Epicenter. To decrease cost, there will be one large order once enough individual orders have been submitted. We will contact you to collect the payment.