The Green River Community Flag

While a city logo provides a face for the local government and marketing campaigns work to attract outsiders, a flag gives the community itself a symbol to rally behind and a tangible way to show civic pride. Green River has had banners and flag proposals in the past, but no community flag has ever existed until now.

community-input-allPhoto: Community design input.

Frontier Fellow Ashley Ross and AmeriCorps VISTA Jarod Hamm worked together with the community to create a flag for Green River. They began by surveying residents and researching town history, learning what symbols, colors, and shapes were representative of Green River’s past, present, and future. With this information in mind they sketched, refined, sketched some more, and presented 20 rough options to community members at a design workshop for the city’s downtown plan.

From the community feedback, three finalists were designed and a voting booth was created to determine the winner during the week of Melon Days, an over 100-year festival celebrating the melon harvest. One option was the overwhelming favorite among Green River locals and visitors to Melon Days with over 60% of the vote.

juliePhoto: Local resident Julie Steuer mans the voting booth during Melon Days. Students flags on display in the background.

Also in September, Jarod visited two of Mrs. Suarez’ Green River High School sewing classes to teach about flag symbolism, design, and history. Students designed flags to represent each of their respective families based on the principles outlined in class. They then made the flags by hand as an introduction to basic sewing, and displayed them next to the voting booth at Melon Days.


When consulting with the community, it was very clear that their flag should include watermelon which has a longstanding tradition in Green River’s agricultural history, and the Book Cliffs that define the town landscape. The flag begins with a meandering green stripe to represent the titular river and also pay homage to the famous Green River melons. It flows below a dusty red-orange silhouette of the iconic Book Cliffs. When we look above, big blue skies are represent not only Green River’s climate, but also its outlook. The star is split by the crossroads of river, rail, and road, referencing the town’s identity as a waypoint, and the sections radiating from the center also give tribute the missile base of the past. It is rotated at an 18.83° angle for the year that “Greenriver” got its name.

This is just the beginning of the journey for our flag, and we hope that residents of Green River will be proud to fly it high.

To order a flag: Fill out this form or stop by Epicenter. To decrease cost, there will be one large order once enough individual orders have been submitted. We will contact you to collect the payment.

artists-with-flag-mergedPhoto: Designer Jarod Hamm and artist Ashley Ross with the new Green River flag.

Thursday, December 8th, 2016


Meet Jarod Hamm

—An informal interview by Epicenter Principal Jack Forinash and incoming Citizen Designer AmeriCorps VISTA Jarod Hamm.

Video: “Instead of using matboard and paper to show my work, I coded my website to be run using the portfolio case itself.” – Jarod Hamm

Jack Forinash: How does this Epicenter Citizen Designer AmeriCorps VISTA position in Green River, Utah, fit into your life?
Jarod Hamm: I’m from a small rural town in Kansas and as I’ve lived in and visited other places I’ve come to realize how special it is to have a thriving community in the “middle of nowhere.” I want to be a part of creating and maintaining that environment for the next generation, and I’m interested in seeing how I can do that with design. Hopefully I can use what I learn in Green River to benefit my own rural hometown in the future.

JF: Who are you named after? If not anyone in particular, why did you parents chose this specific name?
JH: I don’t think the name has any significance, but the odd spelling is after my Dad, Rodney. My older brother makes passive aggressive jokes about not being the namesake.

JF: Do you have any siblings? If so, where are you in birth order and how has that affected your view of the world?
JH: I have one brother who is six years older. We were far enough apart that our lives were somewhat separate, and we half-joke that we’re both only children. But I always wanted to do the things he was doing, so I would try to act more mature than I actually was. As we’ve gotten older we’ve become disconcertingly similar, but so far it’s been a good thing.

JF: What about the natural landscape around Green River excites you most?
JH: I really haven’t been west of the Rockies before, so I’m excited to see something totally new and unfamiliar. I’m imagining a Wile E. Coyote sort of vibe. I’m also a big fan of river floating.

jarod hamm Photo: Hamm in the screenprinting lab at John Brown University.

JF: What book, movie, or person is significant to your work/process/life, and why?
JH: Candide, especially the final chapter. He decides that the only bearable way to live is to cultivate the garden and “work without speculation.” It’s a reminder to me not to get caught up in theory at the expense of actually making something and being useful.

JF: What were you for the last Halloween? What were you for the first Halloween you remember?
JH: It sounds really sad, but I had just moved to Romania and didn’t really know anyone, so last Halloween I was “Alone.” The first Halloween I remember, I was Hall of Fame halfback, Barry Sanders. I imagine my Dad had some influence on my choice.

JF: You’re an Aries. Do you invest any credit into the typical attributes of an Aries?
JH: This is the first I’m hearing of it, so I guess I can’t say. After reading a bit, I hope it’s not totally true because they sound kind of abrasive.

JF: Your Myers-Briggs Typology is ISTP. Do you feel it’s accurate?
JH: This seems a lot closer than the Zodiac did. I especially liked the phrase “uncomplicated in their desires,” or at least I hope that’s true of me. Also “interested in how and why things work” I think is pretty accurate. But I don’t know where my “risk-taking/extreme sports” side is. I like having both feet on flat ground usually. I also have no idea how anything mechanical works, and I hope I’m not “detached”…

JF: What would be (or what is) your superpower?
JH: I can sleep just about anywhere, at any time.

JF: What’s your favorite card or board game, and why?
JH: I think it has to be Dutch Blitz. I grew up playing with my family, but we never played by the real rules (I think to compensate for me being younger). I’ve also been workshopping a 21+ version called Dutch Schlitz. I’ll be bringing a deck!

Photo: Dutch Blitz, Kansas Edition by Hamm

JF: Finally, tell us about the work you’ve been doing with Hope Dies Last.
JH: Last summer, I helped Hope Dies Last in Budapest, Hungary, design a book for victims of sex trafficking to show love and encouragement as well as provide information on human rights and ways to get help. They’ve started printing and distributing 14,000 copies across six languages. People can learn more about what they do and see the book here.

Since then, I worked for Eliberare Design a non-profit agency in Bucharest, Romania, that sells design and web development to fund anti-trafficking campaigns and prevention work.

JF: We’re ecstatic for you to hop on a plane in Romania, fly across the ocean, and join the Epicenter team for a full year, Jarod! See you soon!

Monday, August 1st, 2016